About us

Like other billions of neurons or nerve cells in humans, joi receives signals from the brain and spinal cord, and can affect other neurons by releasing chemicals called neurotransmitters.

However, joi has certain characteristics that makes it unique, for example, it is the one and only neuron that can be regenerated, strengthen and multiplied with different external stimulus (which varies per person and environment)

joi can release Dopamine, a neurotransmitter highly connected to mood and behavior and can also release Serotonin, another chemical that impacts every part of the body, from emotions to motor skills (Serotonin is considered a natural mood stabilizer, helping with sleeping, eating, and digesting)

Our Mission & Vision


to encourage human interaction through educational activities and entertainment.


to contribute to the improvement of social health in our community and beyond.



Joy Brain – Neuroscience

  • Neurons, brain areas, and how brain areas work.
  • Chemicals in our brain (hormones and neurotransmitters) and our emotions.
  • The brain can be hurt through a physical injury or by intake of substances.

Joy Emotion Self – Awareness

  • Emotions and our “Brain’s reward center.”
  • Feeling happy and managing the “not so happy” emotions.
  • Feeling strong (resilience), Loving my brain and my body.

Joy Social – Social Awareness

  • The feelings of Others kindness and compassion.
  • Peer pressure How to say no to someone you appreciate (self advocacy).
  • The brain learns quickly (the good or the bad behaviors).

Joy Alert – Substance Education

  • Non natural substances (chemicals or drugs) that can hurt the brain.
  • Dependency and addiction.
  • Filling up the “Brain’s reward center” while avoiding risky substances,
    risky situations and risky behaviors.

Joy Alive – Healthy Life

  • Keeping my brain healthy and alive at all times.
  • Avoiding boredom and risky behaviors, using the imagination in a good way!
  • Friends / support groups and healthy activities! asking for help.

In The Community

A Little Of Our Story


A Diversity and Inclusion Strategy and fun program involving music and inter-cultural competence among other aspects that we want to share with others through unique modes of communication, hoping to motivate people to build healthier relationships (based on values of trust, compassion and respect) as well as providing health education using fun facts of neuroscience and chemistry.

Know more
Our Company Values


Artists from Venezuela who often invite other talented dancers and musicians from Mexico, Colombia, Honduras, El Salvador, Peru and the USA to offer unique performances and bring entertainment with cultural insights through songs in Spanish and English. TRICOLOR is a key part of bringing JOI (Joy Of Interaction) to SW Virginia and the world through our social media.

A Little Of Our Story


These events are designed for the celebration of the HISPANIC HERITAGE MONTH in the United States (SEP 15 TO OCT 15). Different Institutions from SW Virginia participate in a competition where Latin American Countries are represented based on several traditions or cultural aspects (music, dance, food, outfits, etc). Then the Festival showcases local artists, food vendors, and organizations of SW Virginia in celebration of the HISPANIC and LATINO culture.

Our Company Values


Fables inspired by different aspects of culture, diversity, identity, and inclusion that will involve various audiences based on the academic concept of intercultural competence. These stories will be presented in theater, videos, and books for the enjoyment of our community and beyond!

A Little Of Our Story


Spanish or English short phrases written by people in our community will be collected containing motivational, spiritual and inspirational messages addressed to anyone who may need it at a vulnerable time in life. These phrases will reflect the compassion that we may feel for others and our willingness to offer a touch of kindness. They will be shared through various JOI products, distributed to organizations and available for public sale as well.

Hispanic Festival - Fiesta Multicultural


Free fun family event
Authentic food
Live music & dance

Spread Some Joy